BreakawayGTM×GTM Partners

Run Your Business on the Go-to-Market Operating System™

Breakaway has partnered with GTM Partners, the go-to-market research and advisory firm behind the industry’s most trusted GTM Operating System™.

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GTM OS Certified Partner

Breakaway is a GTM OS™ Certified Partner.

The GTM Operating System and its eight pillars: Total Relevant Market, Market Investment Map, Brand & Demand, Pipeline Velocity, Customer Time-to-Value, Customer Expansion, Revenue Operations, and Leadership & Management.

The 15 GTM Problems

The definitive, research-backed classification of the 15 recurring failure modes that derail companies across market focus, pipeline velocity, customer value, operations, and leadership.

  1. Your business is relying on heroic sales players and not plays

  2. Sales, Marketing, and Customer Success are out of sync

  3. You can’t predict and forecast revenue for the next two quarters

  4. Discounting and feature wars are eroding your value prop

  5. Your customers love you, but can’t quantify their ROI at renewal time

  6. You can’t prioritize or say no to new initiatives

  7. Your team is not aligned on an executive strategy

  8. Your churn is killing your business

  9. Your competitors are winning more market share

  10. You are the last to enter the deal cycle

  11. Your team is reactive, not proactive

  12. You want to go upmarket, but your current customers are smaller

  13. Analyst relations don’t drive material impact

  14. Your Point of View is not differentiated with your product

  15. You are struggling to go from a product to a platform company

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The GTM Operating System™ Is a Proven Framework to Connect Strategy to Execution

The GTM OS™ is a proprietary eight-pillar framework designed to align go-to-market strategy for teams. As a certified GTM Partner, we can help you implement it to achieve alignment, connect strategy to execution, and accelerate growth.

  • Leadership & ManagementHow do you give your team clarity, alignment and trust?
  • Revenue OperationsWhich GTM metrics drive the health of your business?
  • Customer ExpansionHow else can you upserve your customers?
  • Customer Time-to-ValueHow do customers experience your ROI?
GTM Operating System Framework
  • Total Relevant MarketWhere can you grow the most?
  • Market Investment MapWhich product(s) create the highest customer value?
  • Brand & DemandHow will you engage your customer with a differentiated POV?
  • Pipeline VelocityWhich GTM motions get you to your revenue goal faster?

What GTM Leaders are Saying

The GTM Operating System is the most powerful model on the market, and I’d love nothing more than to see it become the go-to standard for all GTM leaders.

Mary Kay EvansChief Marketing Officer

The GTM O.S. has completely transformed the way we work. Our team is more aligned than ever, and with the GTM O.S. frameworks, we’re making better decisions and executing more effectively.

Clelland GreenCEO Benepath

The GTM Operating System is built on exceptional, professional-grade content, crafted by industry leaders to deliver a reliable blueprint for GTM success.

Ioanna Mantzouridou OnasiCo-Founder & CEO, Dextego

Partner with the sharpest minds in Go-to-Market to leverage an extensive, outstanding system that delivers a competitive, executive-vetted advantage.

David GabrielHead of GTM, Evolve

When you’re trying to figure out how to fix your go to market, you often get caught in circular challenges—it can feel like you’re trying to boil the ocean. The GTM Operating System really helped us solve that.

John BusbyCMO, Centerfield

Start with the stage.

Your report names your stage, with strengths, weaknesses, and recommendations. Then we turn it into a plan.

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